I have spent my career advising companies that most people thought were too early, too unconventional, or too risky to touch. Uber when it was still a black car app fighting taxi commissions. Moderna when mRNA was a curiosity no pharma major would fund. Palantir when it had no sales team and was largely run by people in jean shorts who could do one thing amazingly well: deliver results.

What I have learned, over and over, is that the biggest returns in history do not come from backing what the market already values. They come from understanding what the market cannot yet see.

And, in my experience, the single clearest guide to what the market cannot yet see is this: follow the military.